Sarah Longwell is a political strategist and the publisher of the news network The Bulwark, where she translates qualitative voter data into narrative analysis. She hosts The Focus Group Podcast, a series that takes listeners behind the glass to hear unfiltered sentiments from swing voters across battleground states. This work builds on her background as a veteran GOP strategist and former board chair of the Log Cabin Republicans. Longwell frequently partners with journalists such as Tim Miller and Peter Baker to dissect current events through the lens of institutionalism and democratic norms. Recently, she has expanded her reach through the focus group series The Asterisk Follows Us, exploring third-party sentiments and the diploma divide. Her appearances on major networks like MSNBC and CNN position her as a key contributor to political market research, specifically targeting the concerns of the "politically homeless" demographic in America. Her professional infrastructure includes leadership at Longwell Partners and the pro-democracy advocacy group Defending Democracy Together.