The Fenway Rundown: Boston Red Sox Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Fenway Rundown offers dedicated Boston Red Sox fans an insider's perspective on their favorite team. Hosted by MassLive.com beat reporters Chris Cotillo and Sean McAdam, this podcast delivers in-depth analysis of the latest news, trade rumors, and strategic decisions impacting the Red Sox and Major League Baseball. Episodes frequently cover critical events like the Winter Meetings, player acquisitions, and team performance, providing informed opinions and breaking down complex baseball operations. It's an essential listen for those seeking comprehensive, professional coverage and a deeper understanding of the Red Sox's journey, appealing to fans who follow the team's every move and the broader business of baseball.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,260

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 2% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
LinkedInlinkedin.com	LinkedIn		1	1		1	1		1	2	1	1			1	1		1	Longer term buy 42%
Apple Cardapplecard.com	Apple Card									1		1	1	1					Longer term buy 25%
The Home Depothomedepot.com	The Home Depot	1			1		1	1								1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LinkedIn information technology & services	$224	-34.0%	0%	83%	12.0ad units	Core Performer	+1
Liberty Mutual	$166	0.0%	0%	100%	9.0ad units	Core Performer	+1
Mass Live	$140	+100.0%	14%	14%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep 452: Should we be worried about the Red Sox' offense? Plus thoughts on Willson Contreras' hand injury and a potential clinch in St. Pete

0:00 / 0:54

Direct Response

E

#1

Run on 1x episode

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