The Esau McCaulley Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Esau McCaulley Podcast is a culturally engaged conversation show that blends theology, current events, and pop culture commentary. Hosted by theologian and writer Esau McCaulley alongside a rotating group of friends and thinkers, each episode dives into a mix of news headlines, political controversies, entertainment trends, and social issues—viewed through a thoughtful Christian lens. Topics range from politics (Trump, elections, national identity) to education (SAT/ACT debates, Bible literacy in schools), family life (declining birth rates, parenting ethics), and media (superhero movies, sports). The tone is candid, humorous, and intellectually curious, favoring nuanced discussion over easy answers. Segments often include listener-friendly timestamps and sponsor integrations. The show appeals to faith-minded listeners who want smart, socially aware commentary that takes both culture and theology seriously, making it a distinctive blend of news analysis, cultural critique, and spiritual reflection for an audience interested in faith intersecting with everyday life and current events.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

22,020

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

80%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 22K audience size, runs 80% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
InterVarsity Pressivpress.com	InterVarsity Press		1	1	1	1	1		Longer term buy 42%
Immersetyndale.com	Immerse						1	1	Test in progress 17%
Access Forgeaccessible.faith	Access Forge	1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
InterVarsity Press publishing	$3,248	+100.0%	100%	100%	5.0ad units	Core Performer	+1
Immerse publishing	$650	+100.0%	100%	100%	1.0ad units	Test run	+1
Brooklyn Bedding	$650	+100.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Is Trump Keeping Gen Z Out of Church?

0:00 / 0:57

Direct Response

I

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌