The Engineering Leadership Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Engineering Leadership Podcast offers critical insights and practical strategies for software engineering leaders navigating the complexities of the tech industry. Each episode features discussions with industry experts on topics ranging from effective management practices, scaling leadership, and fostering human relationships, to leveraging AI for high-ROI organizational impact and strategic investment. The podcast adopts a professional and analytical tone, providing a systems-level approach to leadership challenges and data-driven perspectives. It targets current and aspiring tech leaders, managers, and executives seeking to evolve their leadership skills, understand emerging technological trends, and drive organizational success in a dynamic environment. Distinctively, it bridges the gap between technical expertise and strategic business acumen, offering actionable advice for developing resilient and impactful leadership in the software world.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

780

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

GOOD

72%

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The Bottom Line

This show has an estimated 780 audience size, runs 72% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3	Week8/24	Week8/31
Engineering Leadership Communityelc.community	Engineering Leadership Community	1	1	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 50%
Sidero Labssiderolabs.com	Sidero Labs													1	2	2			Longer term buy 25%
Sinchsinch.com	Sinch																2	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Engineering Leadership Community nonprofit organization management	$249	0.0%	100%	97%	31.0ad units	Core Performer
Unblocked	$189	0.0%	60%	40%	15.0ad units	Core Performer	+1
X Matters	$128	0.0%	55%	55%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hiring top-tier talent, leveraging open source models, and staying competitive in the age of AI w/ Benny Chen #267

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Direct Response

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