The Dragon's Lair Motorcycle Chaos Podcast Advertising - Audience, Sponsors & Contact

Overview

From the #1 Biker News and Motorcycle Club (MC) channel on YouTube, Facebook, Instagram, and TikTok with over 1/2 million subscribers, Black Dragon Biker TV and the Black Dragon Biker News Network gives you The Dragon's Lair and presents "Motorcycle Chaos" with John E. "Black Dragon" Bunch II former National President of the Mighty Black Sabbath MC Nation est. 1974.

John E. ‘Black Dragon’ Bunch II is an internationally recognized MC Historian, MC Protocol expert, podcaster and social media influencer with over 36 years as a full patch brother of the Mighty Black Sabbath MC Nation where he served nearly 10 years as National President. During his term he grew the Black Sabbath MC from a few Westcoast clubs into nationally respected MC with chapters from coast to coast. He has written 7 number 1 bestselling books about MC protocol, including his 2025, 478 page best seller "Motorcycle Club Protocol 101." His social media platform “Black Dragon Biker TV” hosted on YouTube, TikTok, Facebook, Instagram, Spreaker and X has a subscriber base of nearly 500 thousand and is quickly approaching 1 billion views. His daily news show “The Black Dragon Biker News Network” is the nation’s number 1 online biker news show.

Black Dragon brings you biker news, biker stories, MC protocol, experience, and guidance about how to navigate MC and biker culture. Join us!
Author: All books available on Amazon, Kindle, blackdragonsgear.com
Prospect's Bible
President's Bible
Sergeant at Arms Bible
Public Relations Officers Bible
Prospect's Bible for Women's MCs
Social Club's Bible
Motorcycle Protocol 101

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dragon-s-lair-motorcycle-chaos--3267493/support.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,560

Instagram

28k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 15% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Darlyn Sullivan

Darlyn Sullivan, known professionally as Black Dragon, serves as a primary historian and protocol consultant for the international motorcycle club community. He hosts the long-running Black Dragon Biker TV podcast, where he applies his background in corporate logistics to the organizational structures of motorcycle clubs. Sullivan authored the MC Protocol Bible, a central text for his instructional series that educates riders on club hierarchy and traditional etiquette. His work extends into legal advocacy through his platform Biker Liberty, where he analyzes legislative issues such as biker profiling and road safety. Sullivan recently launched the Expert Witness consulting service, providing technical testimony on club culture for legal proceedings. By documenting the specific heritage of the Mighty Black Sabbath Nation and other heritage clubs, he provides a factual record of a subculture often misrepresented in media. His content serves as a professional resource for leadership training and institutional archiving within the global biker set.

Age: 62 years
Nationality: American
Education: Professional designations in Corporate Logistics, Unknown

Age: 62 years
Nationality: American
Education: Professional designations in Corporate Logistics, Unknown

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/28	Week10/5
Black Dragons Gearblackdragonsgear.com	Black Dragons Gear	3	2	6	4	4	3	3	3	4	2	3	5	6	1	2		2	2	1		Longer term buy 33%
Grangergrainger.com	Granger	4	1		1	2				1		1	2	1			1	2		1		Longer term buy 25%
Shopifyshopify.com	Shopify		1		1			2				1	1	2				1			1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Black Dragons Gear	$1,739	-100.0%	53%	96%	91.0ad units	Core Performer
Granger retail	$324	-100.0%	0%	100%	24.0ad units	Core Performer	+1
YouTube TV information technology & services	$295	0.0%	24%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ACT Top Cop Backs Bikie Ban – Kolkata Tree – Thar Roxx Hit-and-Run – 2,000 Helmet Fines

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Direct Response

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