The Derivative Podcast Advertising - Audience, Sponsors & Contact

Overview

The Derivative by RCM Alternatives offers an in-depth exploration of alternative investments, dissecting complex financial strategies and market dynamics with leading experts. Hosted by Jeff Malec, the podcast goes beyond conventional advice, delving into topics like market volatility, the transformative impact of AI on finance, and sophisticated quantitative approaches to risk management and alpha generation. Each episode features insightful conversations with hedge fund managers and investment professionals, providing a nuanced understanding of advanced trading techniques, option strategies, and macro-economic trends. This podcast is essential for seasoned investors, financial professionals, and anyone seeking to deepen their knowledge of cutting-edge investment methodologies and navigate today's rapidly evolving financial landscape with a data-driven perspective.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,303

Est. Podcast Downloads

1,000

Av. Youtube Views

303

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 71% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week6/15	Week6/22	Week7/13	Week7/27	Week8/3	Week9/7	Week9/14	Week10/12
RCM Alternativesrcmalts.com	RCM Alternatives	1		1					1	1	Test in progress 17%
RCM Alternativesrcmalternatives.com	RCM Alternatives		1		1	1	1	1			Test in progress 8%
MicroCap Clubmicrocapclub.com	MicroCap Club							1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
RCM Alternatives	$256	+33.4%	53%	59%	17.0ad units	Core Performer
RCM Alternatives	$109	+100.0%	100%	100%	6.0ad units	Core Performer
RCM Alternatives	$24	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Zigs, Zags, and Finding Micro Cap Winners with Ian Cassel

0:00 / 0:30

Direct Response

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#1

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