The Day After TNB Podcast Advertising - Audience, Sponsors & Contact

Overview

THE DAY AFTER (TDA) is ’the home of popular culture’. The first of its kind; TDA is a UK based daily show emerging from within Black British culture dedicated to bringing you original, fresh up-to-date content. Unfiltered, undiluted and with no holds barred!

Prepare to be entertained by a fearless, engaging cohesive lineup of hosts; Margs, Emman, Ramzi and Gina, who promise to deliver the most creative freshest take yet on The Culture’s news, lifestyle, sports and entertainment.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

520

Est. Podcast Downloads

100

Av. Youtube Views

420

Instagram

4k

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 520 audience size, runs 9% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

N/A N/A

TheDayAfterTNB operates as a daily live-action morning broadcast that provides an unfiltered perspective on Black British culture and global news. Hosted by a core lineup including Andre Morgan, known as Margs, and financial advisor Emmanuel Asuquo, the program functions as a cultural alternative to mainstream television. The platform hosts a variety of specialized segments, such as its Black History Month series and deep dives into African spirituality with guests like Kelechi Okafor. Their rigorous format includes the TDA Uncut series on Patreon, which allows for deeper, non-traditional explorations of socio-political events. A recent highlight for the channel was the launch of their successful Nigeria at 65 special, which examined the nation's contemporary geopolitical status. By positioning the live audience as a fifth host through real-time chat engagement, the show bridges the gap between traditional news reporting and digital panel discussions, making it a pivotal hub for cultural studies and financial literacy within the UK diaspora.

Age: 6 years
Nationality: British

Age: 6 years
Nationality: British

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Recent Campaigns

	Advertisers	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Pepsipepsi.com	Pepsi					1	1		1			4	6	13	5		Core Performer 50%
USAAusaa.com	USAA	1	3	2	1	2		1	1	1		4		2		6	Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile	1	2	1	1	1		1		2	3				1	5	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pepsi food & beverages	$164	+1041.9%	0%	6%	31.0ad units	Core Performer	+1
USAA financial services	$137	+142.0%	0%	96%	26.0ad units	Core Performer	+1
Mint Mobile telecommunications	$127	+20.1%	5%	100%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

There's A Lot to Talk About: The UK is in the Bin | TDA - 977

0:00 / 0:41

Direct Response

T

#1

Run on 1x episode

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