The Chad Townsend Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Chad Townsend Show provides an unparalleled insider's perspective into the National Rugby League (NRL), hosted by Premiership winner Chad Townsend. This podcast goes beyond headlines, offering raw, unfiltered discussions with current and legendary players, coaches, and key figures. Listeners gain exclusive access to behind-the-scenes insights, elite athlete mindset breakdowns, and honest opinions on trending topics, team performances, and league developments. It's a must-listen for dedicated NRL fans seeking deeper understanding, strategic analysis, and the human stories that shape the game. The show distinguishes itself through Townsend's firsthand experience and candid approach, making it essential for anyone passionate about professional rugby league and its culture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

Instagram

14k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

94%

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The Bottom Line

This show has an estimated 20 audience size, runs 94% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Chad Townsend

Chad Townsend is an Australian sports creator and former professional rugby league halfback who hosts "The Chad Townsend Show" across YouTube and podcast platforms. Following a distinguished playing career that included a 2016 NRL premiership with Cronulla, he transitioned into media, offering insider perspectives on rugby league. His content, produced by Halfback House, features tactical analysis, player interviews, and weekly recaps of the NRL season. Townsend brings a professional and conversational style to discussions on game strategy, transfers, and career reflections, helping to shape fan discourse. His work bridges his athlete experience with a passion for the sport, providing insightful commentary and engaging with the rugby community. This approach maintains relevance with timely reactions to league news and fosters a deeper understanding of the game.

Age: 35 years
Nationality: Australian

Age: 35 years
Nationality: Australian

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Bear Betsbearbet.com.au	Bear Bets	6	1	3	5	4	7	1	2	4	4	5	4	4	2	3	3	3	4	3	6	5	5	4	1	2	Core Performer 83%
Nutritious Brosthenutritiousbros.com.au	Nutritious Bros																					1	1	1		1	Longer term buy 33%
Full Credit Merchchadtownsend.com.au	Full Credit Merch																2										Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bear Bets	$28	+16.7%	100%	90%	145.0ad units	Core Performer
Fan Scoop	$3	0.0%	100%	100%	22.0ad units	Core Performer
The Zebra insurance	$1	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Abdo OUT as NRL CEO?! & Breaking Down The Biggest NRL News From Round 12

0:00 / 0:20

Direct Response

A

#1

Run on 1x episode

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