The Cardinal Insider with Jody Demling Podcast Advertising - Audience, Sponsors & Contact

Overview

The Cardinal Insider with Jody Demling offers dedicated coverage of Louisville Cardinals sports, providing in-depth analysis, news, and commentary for passionate fans. Hosted by veteran sports journalist Jody Demling and originating from ESPN 680/105.7 and 93.9 The Ville, this podcast delivers an insider's perspective on team performance, recruiting, game strategies, and the broader landscape of college athletics. It's essential listening for anyone seeking expert insights and up-to-the-minute updates on their favorite 'Cardinal' teams, fostering a deeper understanding of the sport and its impact on the community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 100 audience size, runs 10% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Mike's Car Washmikescarwash.com	Mike's Car Wash	4	3	11	7	5	7	3	11	4	16	16	15	14	14	6	10	14	10	10	15	14	10	Core Performer 83%
Frazier Rehab Sportsuoflhealth.org	Frazier Rehab Sports	4	2	8	7	4	5	1	7	2	10	12	10	11	9	4	8	10	5	6	10	6	4	Core Performer 83%
Liquor Barnliquorbarn.com	Liquor Barn	2	1	6	4	4	4	2	5	2	9	8	10	8	10	4	8	10	4	6	10	6	4	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mike's Car Wash	$254	-0.4%	22%	83%	249.0ad units	Core Performer	+1
Frazier Rehab Sports	$207	-8.4%	19%	95%	199.0ad units	Core Performer	+1
Liquor Barn	$161	-6.5%	1%	100%	155.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Cardinal Insider w Jody Demling (@JDemling) -8-20-26

0:00 / 0:20

Direct Response

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#1

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