The Beat with Ari Melber Podcast Advertising - Audience, Sponsors & Contact

Overview

The Beat with Ari Melber provides a daily, incisive breakdown of the most significant political and news stories, offering listeners a clear-eyed perspective beyond the headlines. Hosted by an Emmy-winning journalist, attorney, and former Senate staffer, the podcast distinguishes itself by cutting through political rhetoric to present verifiable facts and expert analysis. Episodes frequently explore the direct impact of government policy on society, covering critical events like federal shutdowns and deployments of forces for civil unrest. Targeting politically engaged individuals, it aims to inform and empower its audience with a deeper understanding of current affairs, appealing to those who seek rigorous journalistic integrity and a nuanced view of the nation's political landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

81,040

Instagram

400k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 81K audience size, runs 3% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Ari Naftali Melber

Ari Melber anchors MSNBC’s Emmy-nominated program, "The Beat with Ari Melber," where he provides incisive legal and political analysis. He is known for his distinctive approach, which integrates hip-hop lyrics and cultural references to illuminate complex current events, making his segments accessible and frequently shared across digital platforms. Melber also leads the "Mavericks with Ari Melber" series, conducting in-depth interviews with influential figures from music, film, and politics, demonstrating his broad intellectual engagement and ability to connect with diverse guests. His program, "The Beat," received an Emmy nomination for "Outstanding News Discussion & Analysis Show," a testament to its impact in broadcast journalism and its innovative format.

Age: 46 years
Nationality: American
Education: Juris Doctor (J.D.), Cornell Law School

Age: 46 years
Nationality: American
Education: Juris Doctor (J.D.), Cornell Law School

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Energy Transferittakesenergy.com	Energy Transfer					5	5	6	5	1	5	3	2	3	5	3	3	3	4	4	3	4	5	5	3	1	Core Performer 100%
Vrbovrbo.com	Vrbo	1	1	1	1	4	3	3	5	1	3	4	2		4	3	4	5	4	4	1	2	2	2	3	2	Core Performer 100%
Wisewise.com	Wise		2	1							2	6	3	3	4	2	2	3	1	2	1	2	2	3	4	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Eglis pharmaceuticals	$79,743	+6.7%	0%	100%	82.0ad units	Core Performer	+1
MS Now media production	$71,764	-56.4%	17%	97%	89.0ad units	Core Performer	+1
Energy Transfer	$51,193	+0.1%	0%	56%	78.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

GOP 'Simping For Trump': Dem Wes Moore on Midterms; Grand Jury Declines To Indict Star Jan 6 Witness

0:00 / 0:30

Direct Response

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#1

Run on 1x episode

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