The BBQ Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The BBQ Show is an engaging and informative podcast dedicated to the art and science of outdoor cooking, grilling, and smoking. Hosted by Stunt Monkey and Jake Palmer, the show goes beyond basic recipes, offering practical tips on everything from budget-friendly BBQ techniques and smart meat selection with expert butchers to advanced preparation methods for various cuts. It also delves into the competitive world of BBQ, featuring insights from championship pitmasters. Targeting both novice grillers and seasoned enthusiasts, the podcast blends passionate experimentation with expert advice, making complex BBQ concepts accessible and enjoyable. Listeners will learn to elevate their grilling game, understand the nuances of different meats, and appreciate the rich culture surrounding barbecue.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GREAT

89%

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The Bottom Line

This show has an estimated 20 audience size, runs 89% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/29	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
America's Pig Farmerstastewhatporkcando.com	America's Pig Farmers	1		1		1	1	1		1	1				1	Longer term buy 42%
National Pork Boardpork.org	National Pork Board		1		1				1			1	1	1		Longer term buy 33%
Barbecue Unitedbarbecueunited.com	Barbecue United														1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
America's Pig Farmers	$1	-43.3%	100%	88%	8.0ad units	Core Performer
National Pork Board	$1	+200.0%	100%	100%	6.0ad units	Core Performer	+1
Christensen Farms	$1	0.0%	40%	60%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Update on the BBQ World Cup

0:00 / 1:37

Direct Response

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#1

Run on 1x episode

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