The Backyard Podcast w/ D’Angelo Russell Podcast Advertising - Audience, Sponsors & Contact

Overview

The Backyard Podcast w/ D’Angelo Russell offers an intimate, unfiltered look into the life and mind of NBA star D'Angelo Russell. Hosted in a casual, backyard setting, the show blends authentic conversations about professional basketball with real-world advice for the next generation of athletes. Russell shares personal career updates, such as his transition to the Dallas Mavericks, while hosting candid interviews with rising high school stars and fellow pros. The podcast explores themes of mentorship, the mindset required for elite competition, family support systems, and balancing life on and off the court. It is an engaging listen for basketball enthusiasts, aspiring athletes, and sports fans seeking behind-the-scenes wisdom from an active NBA veteran.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

620

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 620 audience size, runs 88% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Kachavakachava.com	Kachava																								1				Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Johnnie Walker leisure, travel & tourism	$18	0.0%	83%	50%	6.0ad units	Core Performer	+1
DraftKings Sportsbook computer games	$11	0.0%	100%	100%	3.0ad units	Test run	+1

Ads and Episodes

D'Lo Talks About His Decision to Go to Dallas

0:00 / 0:41

Direct Response

D

#1

Run on 1x episode

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