leisure, travel & tourism
Johnnie Walker
Website: johnniewalker.com
Overview
Johnnie Walker Princes Street is a premier whisky visitor experience and retail complex located in Edinburgh’s West End. Opened in September 2021, this venue is a significant investment by Diageo, showcasing the heritage of Scotch whisky. The historic eight-story building spans approximately 71,500 square feet and features a dedicated team of over 150 multilingual staff.
The main attraction is the *Johnnie Walker Journey of Flavour*, an immersive experience that combines storytelling and technology to educate visitors about the brand's 200-year history and whisky craftsmanship. Guests can enjoy personalized whisky tastings using FlavorPrint™ technology and sample whisky directly from casks. The venue also boasts two rooftop bars, offering a selection of whiskies and cocktails with stunning views of the city. Additionally, it includes event spaces for private and corporate gatherings, making it a versatile destination for whisky enthusiasts and business clients alike. The retail area features exclusive Johnnie Walker Scotch whiskies and branded merchandise, catering to collectors and fans.
The main attraction is the *Johnnie Walker Journey of Flavour*, an immersive experience that combines storytelling and technology to educate visitors about the brand's 200-year history and whisky craftsmanship. Guests can enjoy personalized whisky tastings using FlavorPrint™ technology and sample whisky directly from casks. The venue also boasts two rooftop bars, offering a selection of whiskies and cocktails with stunning views of the city. Additionally, it includes event spaces for private and corporate gatherings, making it a versatile destination for whisky enthusiasts and business clients alike. The retail area features exclusive Johnnie Walker Scotch whiskies and branded merchandise, catering to collectors and fans.
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