The Affiliate Marketing Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Affiliate Marketing Podcast, hosted by industry expert Lee-Ann Johnstone, offers a comprehensive guide to mastering performance and affiliate marketing in the digital age. Each episode features in-depth interviews with digital marketing veterans, entrepreneurs, and SaaS providers, delivering actionable strategies for launching, scaling, and optimizing affiliate programs. The podcast explores critical topics such as human-centered marketing, leveraging technology for growth, and the entrepreneurial journey of building successful online businesses. It's an essential resource for affiliate managers, digital marketers, and business owners seeking to stay ahead of industry trends, gain practical insights, and drive consistent sales through effective partner referrals.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

240

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

60%

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The Bottom Line

This show has an estimated 240 audience size, runs 60% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week7/20
Affiverse Mediaaffiversemedia.com	Affiverse Media	1				1		1	Test in progress 8%
Afiverse Mediaafiversemedia.com	Afiverse Media		1	1					Test run 0%
Convergeconverge.io	Converge				1		1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
mate affiliates	$68	0.0%	57%	96%	23.0ad units	Core Performer
Affiverse Media	$43	+100.0%	47%	93%	15.0ad units	Core Performer
Affiverse	$37	0.0%	36%	64%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Data Partnerships: A Blueprint for Affiliate Program Success

0:00 / 0:20

Direct Response

D

#1

Run on 1x episode

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