The Action Catalyst Podcast Advertising - Audience, Sponsors & Contact

Overview

The Action Catalyst is a motivational podcast that distills wisdom from top leaders and achievers, providing listeners with actionable strategies for professional and personal growth. Through in-depth interviews, the show explores themes of disruption, innovation, leadership, and overcoming mediocrity to achieve ambitious goals. Guests share hard-earned insights on topics ranging from effective business communication like perfecting press releases, to developing a growth mindset and embracing change. Tailored for entrepreneurs, executives, and aspiring professionals, this podcast offers practical advice and inspiring narratives designed to empower listeners to enhance their business acumen, drive innovation, and unlock their full potential in all aspects of life.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,867

Est. Podcast Downloads

4,860

Av. Youtube Views

7

Instagram

7k

YouTubers Subscribers

617

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 4.9K audience size, runs 34% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Adam Outland

Produced by the Southwestern Family of Companies, The Action Catalyst provides executive-level professional development through deep-dive interviews and instructional segments. Hosted by executive coach Adam Outland and talent expert Stephanie Maas, the program originated in 2013 and earned recognition on top podcast lists from Inc. and Entrepreneur. This series bridges traditional sales disciplines with modern corporate challenges, featuring guests such as Wikipedia founder Jimmy Wales and Dr. Gary Chapman. Recent efforts include the Action Catalyst Live! panel series, which explores the integration of artificial intelligence into the workplace. The production utilizes a Remastered strategy to update classic leadership insights for contemporary audiences, alongside the Overtime with Outland format for technical breakdowns. This platform serves as a resource for high-level management seeking actionable strategies in time management, branding, and team culture directly from industry veterans and global business leaders.

Age: 41 years
Nationality: American
Education: Internal Executive Training, Southwestern Family of Companies

Age: 41 years
Nationality: American
Education: Internal Executive Training, Southwestern Family of Companies

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Recent Campaigns

	Advertisers	Week5/25	Week6/1	Week6/8	Week7/13	Week7/27	Week9/14	Week9/28	Week10/19	Week10/26
The Action Catalysttheactioncatalyst.com	The Action Catalyst				1	1	1	1	1		Longer term buy 25%
Amazon Primeamazon.com	Amazon Prime	1	1	1						1	Test in progress 8%
Pauline Nguyen - Sovereign Leader Resetpauline-nguyen.com	Pauline Nguyen - Sovereign Leader Reset								1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Action Catalyst media production	$1,031	-78.3%	17%	96%	24.0ad units	Core Performer
Southwestern Student Coaching Program	$653	0.0%	55%	100%	11.0ad units	Core Performer
Taylor apparel & fashion	$339	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Octopus Organization, with Phil Le-Brun | (Leadership, Teams, Technology, Strategy)

0:00 / 1:59

Direct Response

T

#1

Run on 1x episode

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