The 7 Podcast Advertising - Audience, Sponsors & Contact

Overview

The 7 is a fast-paced, high-utility news briefing designed for the modern listener who values efficiency without sacrificing depth. Hosted by Hannah Jewell and backed by the journalistic rigor of The Washington Post, the show distills the day's most critical global and domestic headlines into a concise, seven-story format. The tone is professional, objective, and urgent, making it an ideal companion for morning commutes. By focusing on a curated selection of essential stories—ranging from geopolitical developments to scientific breakthroughs—the podcast serves busy professionals and news junkies who need to stay informed on the go. Its distinctive value lies in its strict time management and the authoritative sourcing that ensures listeners are prepared for the day ahead with a well-rounded understanding of the current news cycle.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

24,880

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 24.9K audience size, runs 9% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Progressive Insuranceprogressive.com	Progressive Insurance			1	2	8	2	2	1	1	2	3	5	2	4	1	1	7	7	5	6	7	5	2	Core Performer 92%
Philip Morris Internationaluspmi.com	Philip Morris International				3	5	4	4	1	1	5	4	3	4	1	2	1	5	5	4	5	5	5	4	Core Performer 92%
Washington Postwashingtonpost.com	Washington Post	7	2	1				1	2	2	1	1		2	2		2	4	2	5	4	5	2	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$20,491	+92.1%	22%	96%	68.0ad units	Core Performer	+1
Philip Morris International	$15,291	+53.9%	0%	60%	60.0ad units	Core Performer	+1
Washington Post publishing	$13,430	+64.8%	47%	100%	43.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Canada tariffs strike back at U.S.; Turning Point backs JD Vance; long live CDs; and more

0:00 / 0:25

Direct Response

C

#1

Run on 1x episode

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