That's What I Call Science! Podcast Advertising - Audience, Sponsors & Contact

Overview

That's What I Call Science! is an award-winning podcast that offers a fresh and accessible perspective on Science, Technology, Engineering, Maths, and Medicine (STEMM). Featuring expert guests, the show delves into a wide array of topics, from the science behind mental health and medical advancements to the fascinating intersections of scientific research with art and popular culture. Episodes explore innovative projects like CoLab, which pairs scientists with high schoolers to create art, and critically analyze scientific themes in films. The podcast aims to demystify complex STEMM issues, making them relevant and engaging for a broad audience, including students and anyone curious about the impact of science on society and everyday life. It stands out by blending rigorous scientific discussion with creative and cultural explorations.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GOOD

76%

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The Bottom Line

This show has an estimated 100 audience size, runs 76% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/31	Week9/7
EdgeRadioedgeradio.org.au	EdgeRadio	1			1		1	1		1	Longer term buy 33%
Community Broadcasting Foundationcbf.org.au	Community Broadcasting Foundation		1	1				1	1		Longer term buy 33%
National Science Weekscienceweek.net.au	National Science Week			1	1	1	1				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Edge Radio	$32	0.0%	100%	100%	28.0ad units	Core Performer
Community Broadcasting Foundation fund-raising	$28	-49.0%	60%	87%	30.0ad units	Core Performer	+1
EdgeRadio music	$17	+100.0%	76%	94%	17.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 340: A Tune to Change Lives

0:00 / 0:21

Brand Awareness

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#1

Run on 1x episode

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