Stories of Northern Life Podcast Advertising - Audience, Sponsors & Contact

Overview

Stories of Northern Life, presented by the Sault Ste. Marie Museum, is a captivating podcast dedicated to preserving and sharing the rich heritage and cultural narratives of Northern Ontario. Each episode delves into the region's past and present, featuring intimate interviews with local figures who share their life experiences and historical insights, alongside in-depth explorations of significant regional events like the Edmund Fitzgerald wreck. The podcast offers a blend of personal storytelling and historical research, appealing to listeners interested in Canadian local history, community heritage, and the unique cultural tapestry of Northern Ontario. It provides an authentic, museum-backed perspective, making it ideal for those seeking to connect with the stories that shaped this distinctive part of the world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 100 audience size, runs 100% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/18	Week5/25	Week6/8	Week6/15	Week8/17
Sault Ste. Marie Museumsaultmuseum.ca	Sault Ste. Marie Museum	1	1	1	1	1	1	2	1	1	1	1			1	Past Performer 8%
Gileadgilead.com	Gilead													2		Test in progress 8%
Gay Men's Sexual Healthgmsh.ca	Gay Men's Sexual Health												1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sault Ste. Marie Museum	$33	0.0%	100%	97%	38.0ad units	Core Performer
Gilead research	$2	-100.0%	100%	0%	2.0ad units	Test run	+1
Bee Hive Golden Corn Syrup	$2	0.0%	100%	0%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Our Summer Students: JAY

0:00 / 0:39

Direct Response

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#1

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