Ivan Bevc leads the cultural dialogue through his intellectual podcast, Sto minuta buke, filmed inside the Bookastore in Belgrade. As the founder of Booka publishing house, Bevc bridges the gap between literary tradition and digital media by hosting long-form interviews that examine the intersection of literature, social symptoms, and historical context. The channel features deep-dive sessions with cultural figures including novelist Miljenko Jergović, journalist Galeb Nikačević, and artist Uroš Đurić. A recent win for the platform includes the Libresse Special: Hajde da budemo glasniji, a series focused on breaking social taboos regarding maternal health and post-partum experiences. His approach prioritizes professional production quality, utilizing a multi-cam setup to maintain an intimate bookstore atmosphere. Through collaborations with OTP Banka for literary competitions, Bevc has integrated corporate social responsibility into his content, positioning himself as a central figure for brands seeking to align with the Balkan intellectual and urban cultural landscape.