Starting the Conversation with Alice Benham is a podcast for entrepreneurs and business owners seeking practical strategies and transparent insights into growth. Alice, a strategist and author, debunks common myths about business development, offering actionable advice through real-world case studies and guest interviews. The show normalizes the challenges of the entrepreneurial journey, providing a supportive space where listeners learn how others navigate client acquisition, overcome inconsistencies, and confidently transition to full-time business. It's ideal for those looking for both expert guidance and a reminder that they are not alone in the 'messy middle' of building a venture.