Standard Deviations with Dr. Daniel Crosby Podcast Advertising - Audience, Sponsors & Contact

Overview

Standard Deviations with Dr. Daniel Crosby offers a unique blend of psychology, behavioral finance, and personal development. Hosted by a psychologist and New York Times bestselling author, the podcast delves into the intricate connections between money, mind, and meaning. Each episode, whether featuring expert guests or Dr. Crosby's solo insights, provides research-based perspectives and actionable strategies to foster a richer life, both financially and personally. The show targets individuals interested in understanding the psychological underpinnings of financial decisions, personal growth, and overall well-being, including financial professionals seeking to enhance their practice. It distinguishes itself by offering concise, practical wisdom, encouraging listeners to apply learned concepts to achieve greater success and fulfillment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,240

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

OKAY

56%

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The Bottom Line

This show has an estimated 3.2K audience size, runs 56% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week6/1	Week6/29	Week7/13	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21
Orion Befiorionbefi.com	Orion Befi						1	1	1	1	1	1	Core Performer 50%
Orion Advisor Solutionsorion.com	Orion Advisor Solutions	1	1	1	1		1				1		Longer term buy 25%
Orion Befyorionbefy.com	Orion Befy					1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Orion Befi	$301	+100.0%	100%	100%	4.0ad units	Core Performer
Orion Advisor Solutions financial services	$294	-47.0%	13%	75%	8.0ad units	Core Performer
Dimensional financial services	$120	0.0%	100%	50%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

John Crawford IV - The Case for Value and Dividend Investing: Building Wealth, Income and Resilience

0:00 / 1:26

Direct Response

J

#1

Run on 1x episode

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