SM Media Podcast Advertising - Audience, Sponsors & Contact

Overview

SM Media delivers in-depth, opinionated analysis of Scottish football, focusing on major club news, managerial changes, and controversial refereeing decisions within the league. Targeting passionate fans, especially those following Celtic, the podcast dives beyond headlines to dissect club statements, management resignations, and the broader impact of key events. Episodes feature conversational discussions, offering strong viewpoints and providing a platform for detailed, often critical, sports commentary. It's designed for listeners seeking a dedicated, analytical take on the cultural and operational dynamics of Scottish football, fostering debate among a knowledgeable audience.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

Instagram

1k

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Direct Response

Brands with CTAs

BAD

29%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 100 audience size, runs 100% host read ads and promotes 29% of ads for direct response advertisers.

Creator Influence

Scott McPike

Scott McPike is the founder and lead journalist of SM Media, an independent media house focusing on the comprehensive coverage of the Scottish footballing pyramid. He specializes in hyper-local reporting, ranging from the Scottish Premiership to the deeper amateur and non-league tiers. A cornerstone of his annual output is the Team of the Season series, which provides structured recognition for over 350 clubs and dozens of divisions, including the Ayrshire Amateur and North Caledonian leagues. McPike also hosts the Scottish Women’s Football Show, a program dedicated to the SWPL and broader women's game. His commitment to the sport is illustrated by his recent public advocacy for player welfare and his efforts to provide professional analysis for lower-tier clubs that are often overlooked by mainstream outlets. Recently, he successfully launched the 2025-26 Season Previews series and implemented a comprehensive brand update to align with his expanding network of podcasts and news articles.

Age: 32 years
Nationality: Scottish

Age: 32 years
Nationality: Scottish

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Appin Sports	$3	0.0%	100%	50%	2.0ad units	Test run
Roxburgh Group	$2	0.0%	100%	0%	2.0ad units	Test run
Arco business supplies & equipment	$1	0.0%	100%	0%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

THE SM MEDIA PRO WRESTLING SHOW: AEW Revolution 2026 Review

0:00 / 0:16

Direct Response

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#1

Run on 1x episode

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