ShopNotes Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The ShopNotes Podcast offers a weekly deep dive into the world of woodworking, hosted by experts from Woodsmith, Popular Woodworking, and ShopNotes Magazines. Each episode blends practical advice, lessons learned, and engaging shop stories with behind-the-scenes insights into upcoming projects and industry news. The hosts foster a strong sense of community by addressing listener questions and sharing personal anecdotes, from tool evolution and workshop setups to project challenges and triumphs. Ideal for woodworking enthusiasts, hobbyists, and professionals alike, the podcast provides inspiration, technical guidance, and a convivial atmosphere, making it a go-to resource for staying connected and informed within the craft.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,161

Est. Podcast Downloads

3,780

Av. Youtube Views

381

YouTubers Subscribers

582

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 4.2K audience size, runs 71% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week8/3	Week8/10	Week8/24	Week8/31	Week9/7
Gorilla Gluegorillatough.com	Gorilla Glue	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 67%
Woodworking in Americawoodworkinginamerica.com	Woodworking in America						1				1								Test in progress 8%
DAP Weldwooddap.com	DAP Weldwood														1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Gorilla Glue	$1,521	-37.5%	57%	78%	23.0ad units	Core Performer	+1
Harvey Industries	$237	0.0%	50%	100%	4.0ad units	Core Performer
Woodworking in America	$154	-100.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ShopNotes Podcast E285: Sauna-Length Handworks Weekend

0:00 / 0:59

Direct Response

S

#1

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