Shared Security Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Shared Security Podcast offers a long-running, expert-led dive into the dynamic world of cybersecurity and digital privacy. Hosts Tom Eston, Scott Wright, and Kevin Johnson leverage their extensive industry experience to dissect weekly security incidents, privacy failures, and persistent tech problems with a blend of humor and candid analysis. The podcast covers critical topics ranging from identifying AI-generated video threats and combating social engineering to exploring career paths like the CISO role. It caters to security professionals, privacy advocates, and general listeners seeking actionable insights and a deeper understanding of current digital risks, making complex security concepts accessible and engaging through real-world examples and practical advice.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

759

Est. Podcast Downloads

580

Av. Youtube Views

179

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

59%

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The Bottom Line

This show has an estimated 759 audience size, runs 59% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Guard Squareguardsquare.com	Guard Square		1	1	1	1	1	2	1	1			1	1	1	1	1	1	1	1					1	1	1	1	Core Performer 67%
Bill Swearingen's Kickstarter (Adversarial Fashion)norecognition.org	Bill Swearingen's Kickstarter (Adversarial Fashion)																			1									Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Guard Square	$207	-100.0%	52%	90%	21.0ad units	Core Performer	+1
Material	$29	0.0%	33%	100%	3.0ad units	Test run	+1
Click Armor	$17	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Roblox, Robux Scams, and What Parents Need to Know

0:00 / 1:17

Direct Response

R

#1

Run on 1x episode

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