Second in Command: The Chief Behind the Chief with Cameron Herold Podcast Advertising - Audience, Sponsors & Contact

Overview

Second in Command offers an invaluable resource for COOs, senior executives, and aspiring leaders seeking to master operational excellence and strategic execution. Host Cameron Herold, through insightful interviews with top COOs from diverse sectors—ranging from modernizing legacy trade associations with AI to rapidly scaling national nonprofits combating human trafficking—unpacks the critical strategies and leadership principles essential for driving growth and navigating complex organizational challenges. The podcast delves into practical tactics for fostering strong company culture, implementing technological innovation, managing change, and building resilient teams. It provides a unique perspective on the "chief behind the chief" role, offering actionable insights and real-world examples for anyone looking to optimize business operations, lead with purpose, and achieve exponential organizational impact.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,601

Est. Podcast Downloads

4,360

Av. Youtube Views

241

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

90%

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The Bottom Line

This show has an estimated 4.6K audience size, runs 90% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Cameron Herold

Cameron Herold serves as a strategic advisor for high-growth operations, leveraging his background as the former COO of 1-800-GOT-JUNK? to guide second-in-command executives. He hosts the Second in Command Podcast, a series where he interviews operational leaders from organizations like Asana, Tesla, and TikTok to deconstruct the visionary-integrator dynamic. Through his leadership network, the COO Alliance, he implements frameworks like the Vivid Vision to help companies navigate hypergrowth. Recent episodes titled the Playbook for Leading Specialized Teams showcase his focus on the tactical execution required for mid-market scaling. Herold has authored several business guides including Meetings Suck and Double Double, which provide actionable blueprints for organizational efficiency. His work often appears in major outlets such as Forbes and the Wall Street Journal, reflecting his influence on modern operational standards. By focusing exclusively on the chief behind the chief, he creates a specialized resource for executives managing internal culture and complex tech stacks.

Age: 62 years
Nationality: Canadian
Education: BA, Carleton University

Age: 62 years
Nationality: Canadian
Education: BA, Carleton University

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
COO Alliancecooalliance.com	COO Alliance	1	1	2	1	1	1	1		2			2	1		1	1	1	1	1	1	1			Core Performer 58%
Genius Networkgeniusnetwork.com	Genius Network		1			1			1			1			1					1				1	Longer term buy 25%
Redirect Healthredirectcoo.com	Redirect Health				1						1								1				1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Invest in Your Leaders professional training & coaching	$6,181	+100.0%	100%	100%	52.0ad units	Core Performer
COO Alliance professional training & coaching	$3,166	-53.5%	69%	89%	36.0ad units	Core Performer
Genius Network information technology & services	$1,009	-20.0%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 611 - Caliza Head of Finance Awa Kone - Make Sure Success Does Not Become Failure

0:00 / 0:27

Direct Response

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#1

Run on 1x episode

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