SBS Cycling Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The SBS Cycling Podcast delivers sharp, engaging analysis and timely updates from the world of professional road cycling. Hosted by Christophe Mallet, Dave McKenzie, and expert guests, it serves as an essential companion for cycling enthusiasts, offering in-depth coverage of Grand Tours like the Tour de France, Giro d'Italia, and La Vuelta, alongside breaking news from the global cycling scene. The podcast distinguishes itself with its 'punchy' format, providing both quick news flashes and detailed discussions, appealing to listeners who want to stay informed on race strategies, rider performances, and the overall pulse of professional cycling from an Australian perspective. It's ideal for fans seeking expert commentary and a comprehensive digest of the sport's biggest events and stories.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

540

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

1%

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The Bottom Line

This show has an estimated 540 audience size, runs 1% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week5/11	Week7/6	Week7/13	Week7/27	Week8/3	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week10/12
The Home Depothomedepot.com	The Home Depot					1			2		1	3	1	1	Longer term buy 42%
Geicogeico.com	Geico							1	1	1		1			Longer term buy 33%
Vrbovrbo.com	Vrbo	2	1	3	3		1	2	1						Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SBS media production	$613	0.0%	1%	98%	109.0ad units	Core Performer	+1
Vrbo hospital & health care	$73	-100.0%	0%	46%	13.0ad units	Core Performer	+1
Liberty Mutual	$60	+100.0%	0%	80%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Alpe de Pog and we celebrate Cadel on his milestone 15 Years ago

0:00 / 0:31

Direct Response

A

#1

Run on 1x episode

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