SBC This Week Podcast Advertising - Audience, Sponsors & Contact

Overview

SBC This Week offers an essential weekly digest of news and developments within the Southern Baptist Convention. Hosted by Brandon Porter and Laura Erlanson, the podcast provides an authoritative and detailed look into the denomination's activities, including updates on mission efforts like Send Relief, reports from seminaries and trustee meetings, leadership announcements, and analyses of church data. It caters specifically to Southern Baptists, church leaders, and anyone interested in the internal workings, outreach, and current events of one of America's largest Protestant denominations, offering insights into its cultural and spiritual impact.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,020

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

GOOD

77%

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The Bottom Line

This show has an estimated 2K audience size, runs 77% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Compelled Podcastcompelledpodcast.com	Compelled Podcast			3	3	3	3	3			Longer term buy 42%
Kids Outdoor Zonekidsoutdoorzone.com	Kids Outdoor Zone								3	2	Test in progress 17%
Send Reliefsendrelief.org	Send Relief	1	1					1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Compelled Podcast	$311	+179.1%	42%	100%	12.0ad units	Core Performer	+1
The Cooperative Program	$289	0.0%	30%	80%	10.0ad units	Core Performer	+1
Send Relief nonprofit organization management	$180	-100.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ryan Blackwell installed to lead Lifeway, Pres. Willy Rice announces commission on women in pastoral roles, An interview with Jerome Coleman

0:00 / 0:55

Direct Response

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#1

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