SAE Tomorrow Today Podcast Advertising - Audience, Sponsors & Contact

Overview

SAE Tomorrow Today delves into the cutting edge of mobility, exploring emerging technologies and future trends in transportation. Hosted by Grayson Brulte, the podcast features in-depth interviews with industry leaders, innovators, and strategists from organizations like HYSKY Society and Rivian. It covers critical topics such as the role of hydrogen in aviation, sustainable life cycle assessments in the automotive industry, and collaborative efforts to drive decarbonization. The show aims to educate its audience on complex engineering challenges and solutions, debunking myths and providing unique perspectives on how technology is shaping the future of movement. It's essential listening for engineers, industry professionals, and anyone passionate about sustainable innovation and the evolution of global mobility.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

640

Instagram

14k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

OKAY

56%

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The Bottom Line

This show has an estimated 640 audience size, runs 56% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

SAE International

SAE International is a global professional association dedicated to advancing mobility knowledge and solutions across the automotive, aerospace, and commercial vehicle sectors. Headquartered in Warrendale, Pennsylvania, the organization serves engineers, technical experts, and volunteers who work throughout the mobility ecosystem. Its mission centers on enabling safe, clean, and accessible mobility for the benefit of humanity, with a strong emphasis on education, standards development, and industry collaboration. Through its "SAE Tomorrow Today" podcast, the organization explores emerging topics like autonomous vehicles, advanced batteries, and digital standards. A recent win includes three 2025 APEX Awards for Editorial Excellence for its publications, such as "The New Future of Public Transportation." SAE International also supports STEM education through programs like A World in Motion and the Collegiate Design Series, fostering future engineers and driving innovation in the mobility industry.

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Altiumaltium.com	Altium																											1	Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SAE International	$40	0.0%	40%	100%	5.0ad units	Core Performer	+1
TXU Energy	$12	0.0%	100%	100%	1.0ad units	Test run	+1
Women in Engineering: Rising Star Awards	$7	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

296. Powering A Cleaner Commercial Vehicle Industry

0:00 / 2:01

Direct Response

2

#1

Run on 1x episode

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