Ruthless Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Ruthless Podcast is a lively conservative talk show hosted by Josh Holmes, Michael Duncan, Comfortably Smug, and John Ashbrook, blending sharp political commentary with irreverent humor. Episodes mix serious analysis—covering Senate dynamics, GOP figures like Lindsey Graham and Mitch McConnell, defense policy, AI innovation, and interviews with political figures such as Sen. Dave McCormick—with lighter, comedic segments like "Fun Time Friday," bizarre news roundups, and pop-culture games (e.g., "DSA vs. Osama Bin Laden"). The tone is witty, sardonic, and unapologetically partisan, appealing to right-leaning listeners who want political news delivered with humor rather than a straight-laced format. Recurring themes include mockery of Democratic missteps, skepticism toward conspiracy-driven media, defense of conservative figures, and a mix of hard news with viral, offbeat stories. The show's blend of policy depth and comedic banter makes it distinctive among conservative podcasts, appealing to politically engaged audiences who enjoy both substance and satire.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

GOOD

61%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 60 audience size, runs 17% host read ads and promotes 61% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
American Petroleum Instituteenergysecurityframework.org	American Petroleum Institute		2	1	1	2	2	3	2	3	1	2	2	2	2	2	2	Core Performer 92%
Electronic Payments Coalitionguardyourcard.com	Electronic Payments Coalition	1	1		1	1	2	2	2	1	1	1	1	1	1	1	1	Core Performer 92%
ZBioticszbiotics.com	ZBiotics	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
American Petroleum Institute	$19	+0.9%	0%	24%	29.0ad units	Core Performer	+1
ZBiotics research	$14	-0.3%	100%	100%	15.0ad units	Core Performer	+1
Electronic Payments Coalition	$12	-44.7%	0%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Midterm Mayhem: It Gets Worse for Ilhan Omar, MN Senate Candidate's Extremism Exposed

0:00 / 1:22

Direct Response

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#1

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