Rooted Tails by Rooted Owl Podcast Advertising - Audience, Sponsors & Contact

Overview

Rooted Tails by Rooted Owl offers an in-depth exploration into advanced pet care and wellness, featuring candid conversations with veterinarians, pet wellness experts, and industry leaders. Host Jeffrey Mendelson guides listeners through complex topics like veterinary oncology, in-home hospice care, and the evolving science of alternative therapies such as cannabis for pets. The podcast aims to empower passionate pet owners and professionals with practical, science-backed advice to help animals live longer, healthier, and more dignified lives. It distinguishes itself by debunking common myths, sharing heartfelt stories of pet resilience and recovery, and advocating for compassionate, integrative approaches to animal health, from preventative care to end-of-life decisions.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 40 audience size, runs 100% host read ads and promotes 86% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Rooted Owl	$14	0.0%	100%	78%	23.0ad units	Core Performer
KickIt Pajamas	$1	0.0%	100%	100%	4.0ad units	Core Performer
K9 Kommittee	$1	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

From Farm to Fear Free: How Bruce Truman is Powering Pet Tech Innovation

0:00 / 0:14

Direct Response

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#1

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