#RolandMartinUnfiltered Podcast Advertising - Audience, Sponsors & Contact

Overview

#RolandMartinUnfiltered delivers daily, incisive analysis of news, politics, and social justice issues, with a particular focus on their impact within the Black community. Hosted by Roland Martin, the podcast features expert guests from academia and public policy who provide critical perspectives on current events, from government shutdowns and immigration policies to cultural commentary and political controversies. The show's unfiltered approach aims to inform and empower its audience by dissecting complex topics and highlighting their relevance to everyday life. It appeals to listeners seeking in-depth discussions and a distinct viewpoint on national and global affairs, often challenging conventional narratives and advocating for social equity.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,580

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 12.6K audience size, runs 19% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/31	Week9/28	Week10/5	Week10/12
Chapteraskchapter.org	Chapter			1	1	1	1	5	4	2			1	1			1	2	Longer term buy 33%
Black Star Networkblackstarnetwork.com	Black Star Network	3	1	2				3	2	1	1		1	1			1	1	Longer term buy 33%
Chapterchapter.com	Chapter									2	3	1	1	3	1	1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Black Star Network	$10,059	-100.0%	43%	89%	53.0ad units	Core Performer	+1
Shop Black Star Network	$8,139	-100.0%	100%	100%	40.0ad units	Core Performer
Chapter insurance	$6,615	-100.0%	100%	100%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Louisiana Black Seat at Risk. Texas Polling Cuts Stand. KKK Sign Disrupts GOP Dinner

0:00 / 1:43

Direct Response

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#1

Run on 1x episode

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