Rock M Radio: A University of Missouri podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The home of FFSN's Missouri Tigers podcast feed. A feed for the Mizzou fan, by the Mizzou fan.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,234

Est. Podcast Downloads

2,180

Av. Youtube Views

1,054

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 3.2K audience size, runs 8% host read ads and promotes 72% of ads for direct response advertisers.

Creator Influence

Matt Harris

Rock M Radio functions as the multimedia heart of the Rock M Nation editorial team, serving as a hub for University of Missouri athletics coverage. Led by alumni from the Mizzou School of Journalism including Matt Harris and Sam Snelling, the channel utilizes analytical series such as Before the Box Score to provide detailed football previews and Dive Cuts for basketball roster breakdowns. Their programming regularly includes insights from established industry figures like Bill Connelly and CJ Moore, ensuring a data-backed approach to collegiate sports commentary. A recent win for the channel includes the launch of Their Tomorrow's Tigers series, focusing on high-school recruiting film and prospect analysis to keep pace with the evolving NIL landscape. By maintaining an overwhelmingly reasonable tone, the collective offers professional-grade journalism and digital town square discussions that bridge the gap between traditional media and dedicated fan communities within the SEC ecosystem.

Age: 18 years
Nationality: American
Education: Journalism, University of Missouri

Age: 18 years
Nationality: American
Education: Journalism, University of Missouri

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Recent Campaigns

	Advertisers	Week5/18	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Vyvgartvyvgartmyway.com	Vyvgart	1		1		3	1		1	2	1		1	2	Core Performer 67%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts	1			1	1	3	1		1	1		2	1	Core Performer 67%
Firestonefirestone.com	Firestone		1	1		2	3	1		2	2	1			Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rock M Plus	$807	+62.5%	48%	100%	27.0ad units	Core Performer
Rock M Plus	$789	-100.0%	50%	100%	26.0ad units	Core Performer
Fan First Sports Network	$583	0.0%	43%	38%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Mizzou stays perfect over Troy but leaves us wanting more | Before the Box Score

0:00 / 0:43

Direct Response

M

#1

Run on 1x episode

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