Road Dog Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Road Dog Podcast, hosted by trail running legend Luis Escobar, offers an immersive journey into the world of extreme outdoor sports and the unique communities surrounding them. Beyond typical race recaps, it features in-depth conversations with athletes and public figures, exploring ultra-running, rock climbing, mountain biking, triathlons, and even niche activities like burro racing. The show delves into the physical and mental challenges, training philosophies, and the broader lifestyle of endurance athletes, often touching on related causes like animal welfare in remote regions. It's ideal for listeners passionate about pushing boundaries, discovering unconventional adventures, and understanding the culture and dedication behind extreme outdoor pursuits.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,000

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

GOOD

85%

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The Bottom Line

This show has an estimated 3K audience size, runs 85% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/13	Week4/20	Week4/27	Week5/18	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
All We Do Is Runallwedoisrun.com	All We Do Is Run		1		1	1			3		1	3	2	2	3	3	2	2	2	Core Performer 75%
Hammer Nutritionhammernutrition.com	Hammer Nutrition	1	1			2	1			2				2		1	1	1	2	Core Performer 50%
Ventura Toyotaventuratoyota.com	Ventura Toyota		1	1		1		1	1		1	1	1							Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
All We Do Is Run	$2,273	+18.2%	100%	100%	43.0ad units	Core Performer
Hammer Nutrition health, wellness & fitness	$1,262	+75.0%	100%	96%	24.0ad units	Core Performer
Luna Sandals sporting goods	$1,262	0.0%	100%	92%	26.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

414: John Waters is Prepping for Leadville

0:00 / 0:59

Direct Response

4

#1

Run on 1x episode

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