Riding Shotgun With Charlie Podcast Advertising - Audience, Sponsors & Contact

Overview

Riding Shotgun With Charlie is a podcast dedicated to educating and engaging firearm enthusiasts, gun owners, and Second Amendment advocates. Hosted in a conversational style, the show features interviews with experts and practitioners in firearm training, safety, and legal defense. It delves into critical topics such as constitutional carry laws, advanced self-defense techniques, and the implementation of armed staff programs in schools, offering practical insights and policy discussions. Beyond technical aspects, the podcast explores the broader societal and cultural dimensions of firearm ownership, often touching upon current events and political discourse. It serves as a valuable resource for listeners seeking to deepen their understanding of firearm responsibility, legal rights, and community engagement within the pro-gun movement.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

320

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 320 audience size, runs 100% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week5/11	Week6/1	Week6/15	Week6/29	Week7/13	Week7/27	Week8/10
Patriot Mobilepatriotmobile.com	Patriot Mobile		1	2		1	1	1	1	1	Longer term buy 42%
US Law Shielduslawshield.com	US Law Shield	1	1	2			1	1	1	1	Longer term buy 33%
NRA ARCnra.org	NRA ARC		1		1					1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Patriot Mobile telecommunications	$26	0.0%	100%	100%	9.0ad units	Core Performer	+1
US Law Shield legal services	$26	0.0%	100%	100%	9.0ad units	Core Performer	+1
Second Amendment Foundation nonprofit organization management	$19	0.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

RSWC 259 Joe LoPorto, NRA-ILA State Director, New Jersey Firearm Owners Syndicate

0:00 / 0:15

Direct Response

R

#1

Run on 1x episode

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