Rich Habits Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rich Habits Podcast offers practical, actionable financial literacy for individuals aiming to master their money and build wealth. Hosted by decamillionaire Robert Croak and young entrepreneur Austin Hankwitz, the show demystifies the financial habits of the affluent, sharing personal insights, mistakes, and clear blueprints for success. Episodes cover diverse topics from effective side hustles and investment strategies to budgeting and navigating financial challenges, often incorporating listener Q&A. It targets an audience eager for tangible advice on personal finance, entrepreneurship, and smart investing, distinguishing itself through its unique mentor-mentee dynamic and focus on habit-driven wealth creation, often integrating discussions around modern financial technologies and platforms.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,302

Est. Podcast Downloads

10,620

Av. Youtube Views

682

Instagram

43k

YouTubers Subscribers

13k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

OKAY

48%

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The Bottom Line

This show has an estimated 11.3K audience size, runs 48% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Robert & Austin Croak & Hankwitz

The Rich Habits Podcast delivers tactical financial education through a multi-generational lens, merging the entrepreneurial experience of decamillionaire Robert Croak with the modern investment strategies of Austin Hankwitz. The duo provides a clear blueprint for wealth building, focusing on technical topics like Roth IRA optimization, HSA tax advantages, and the bridge account strategy for early retirement. They leverage deep integrations with fintech platform Public.com to showcase modern tools like Direct Indexing and AI-driven portfolio management to their audience. A recent episode titled What To Do With Extra Money in My High Yield Savings Account serves as a prime example of their habit-stacking philosophy for financial high achievers. By hosting industry leaders such as Jannick Malling and Ben Miller, the show connects retail investors with institutional-grade insights. Their structured three-day weekly release schedule ensures listeners remain informed on macroeconomic shifts, from AI valuations to geopolitical impacts on the stock market.

Age: 63 years
Nationality: American
Education: Bachelors, Publicly undisclosed

Age: 63 years
Nationality: American
Education: Bachelors, Publicly undisclosed

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Public Investingpublic.com	Public Investing	1	2	2	2	2	2	2	2	2	2	2	2	2	2	2	1	1	2	2	1	2	3	2	2	3	2	1	Core Performer 100%
VCXgetvcx.com	VCX	1	1	1		1	1	1	1	1	1	1	1	1	1			1	1	2	1	1	1	1	1	2	1		Core Performer 83%
LinkedInlinkedin.com	LinkedIn		1			1			2	1			1		1				1	2	1	2	1	2		3	3	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Public Investing financial services	$36,240	+10.3%	99%	85%	110.0ad units	Core Performer	+1
AI Hustle School Community information technology & services	$10,900	+50.0%	100%	100%	44.0ad units	Core Performer	+1
NEOS Funds	$8,978	+30.0%	96%	86%	28.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

193: Reacting To Terrible Financial Tips w/ The Money Guys

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Direct Response

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#1

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