RFD Today
Overview
Discussing agricultural policy issues, commodity market trends and more, RFD Today is your deep dive into the most relevant news stories of the day. In this show, hosts Rita Frazer and Jim Taylor interview industry decision-makers throughout the state, providing reaction to and analysis of the challenges and opportunities affecting your farm. This is the daily radio broadcast repurposed as a podcast.
If you have questions or content suggestions, please contact radio@ilfb.org.
If you have questions or content suggestions, please contact radio@ilfb.org.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
120
Recent Campaigns
| Advertisers | Week2/2 | Week2/9 | Week2/16 | Week2/23 | Week3/2 | Week3/9 | Week3/16 | Week3/23 | Week3/30 | Week4/6 | Week4/13 | Week4/20 | Week4/27 | Week5/4 | Week5/11 | Week5/18 | Week5/25 | Week6/1 | Week6/8 | Week6/15 | Week6/22 | Week6/29 | Week7/6 | Week7/13 | Week7/20 | Week7/27 | Week8/3 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 Illinois Farm Bureauilfb.org | Illinois Farm Bureau | 29 | 30 | 32 | 36 | 31 | 31 | 30 | 24 | 37 | 30 | 28 | 31 | 24 | 24 | 27 | 32 | 29 | 31 | 32 | 29 | 34 | 35 | 30 | 31 | 21 | 19 | Core Performer 92% | |
 Farm Week Nowfarmweeknow.com | Farm Week Now | 16 | 16 | 18 | 19 | 13 | 14 | 12 | 13 | 15 | 19 | 12 | 12 | 9 | 15 | 13 | 19 | 16 | 15 | 11 | 9 | 8 | 9 | 10 | 9 | 7 | 6 | Core Performer 92% | |
 Caterpillarcat.com | Caterpillar | 5 | 4 | 4 | 6 | 6 | 4 | 5 | 3 | 2 | 4 | 1 | 2 | 4 | 5 | 6 | 7 | 6 | 7 | 6 | 7 | 5 | 4 | Core Performer 92% |
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
Illinois Farm Bureau farming | $1,519 | -26.3% | 8.3% | 73.8% | 1072.0ad units | Core Performer |  +1 |
Farm Week Now | $751 | -38.2% | 23.6% | 88.4% | 517.0ad units | Core Performer | +1 |
 IAA Foundation civic & social organization | $201 | 0.0% | 17.7% | 100.0% | 158.0ad units | Core Performer | +1 |
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Ads and Episodes
RFD Today June 08, 2026
0:00 / 0:24Direct Response
R
#1
Run on 1x episode
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Recent Episodes