Professional Builders Secrets Podcast Advertising - Audience, Sponsors & Contact

Overview

Professional Builders Secrets is an essential resource for owners of building companies seeking to elevate their business operations. Hosted by the Association of Professional Builders, this podcast delivers actionable strategies and expert insights on critical areas such as lead generation, sales conversion, and profit margin optimization. Through interviews with successful builders and industry authorities, including business coaches and marketing specialists, the show explores practical applications of modern techniques, like leveraging AI for content marketing, and the transformative power of professional coaching. It caters to builders aiming to systemize their companies, enhance client experience, and build a more profitable and saleable asset, offering a blend of tactical advice and strategic guidance tailored specifically for the construction industry.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

Instagram

22k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 200 audience size, runs 95% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Russ Stephens

Co-founded by Russ Stephens, the Association of Professional Builders operates as a business coaching entity for custom residential home builders. The organization delivers data-driven systems through the Professional Builders Secrets podcast and the annual State of Residential Construction Industry (SORCI) report, which establishes financial benchmarks for the sector. Recent training initiatives include the AI Masterclass for Builders, where participants learn to integrate the Claude Cowork framework to automate administrative tasks like drafting variations and auditing invoices. APB facilitates live international workshops such as the Built to Scale tour, reaching owners in major hubs like Charlotte, Toronto, and Sydney. Industry professionals access specialized SOPs through the membership portal, focusing on lead generation and project profitability. By partnering with technology providers like Buildertrend and Houzz Pro, APB provides builders with the tools to transition from technical tradespeople to business directors, ensuring they maintain healthy net profit margins while systemizing their day-to-day operations.

Age: 58 years
Nationality: British/Australian
Education: Not Publicly Disclosed

Age: 58 years
Nationality: British/Australian
Education: Not Publicly Disclosed

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29
Apparatus Contractor Servicesapparatusteam.com	Apparatus Contractor Services	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Longer term buy 33%
Chocolate Moneychocolatemoney.com.au	Chocolate Money																		1		Test in progress 8%
Maura Thomasmaurathomas.com	Maura Thomas																1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Apparatus Contractor Services construction	$146	-78.8%	91%	100%	54.0ad units	Core Performer
Association of Professional Builders construction	$39	0.0%	100%	100%	15.0ad units	Core Performer
Apparatus Contractor Services	$14	0.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

244. New Builds, New Opportunities With Harry Pontikis

0:00 / 0:35

Direct Response

2

#1

Run on 1x episode

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