Pop Culture Preservation Society Podcast Advertising - Audience, Sponsors & Contact

Overview

The Pop Culture Preservation Society is a vibrant, nostalgic podcast where three enthusiastic Gen X hosts lovingly unearth and celebrate the forgotten and cherished pop culture touchstones of their 1970s and 80s childhoods. Each episode offers a deep dive into specific cultural artifacts, from unforgettable commercial jingles and iconic TV shows like Wonder Woman and The Jeffersons, to blockbuster films, music, and toys that defined a generation. With a warm, conversational 'fangirl' tone, the show goes beyond mere recollection, exploring the profound role nostalgia plays in fostering well-being and connection. It's a delightful auditory time capsule for anyone who grew up in the 'Big Wheel Generation' or is simply curious about the cultural landscape that shaped millions, offering a comforting and joyful trip down memory lane.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,992

Est. Podcast Downloads

8,800

Av. Youtube Views

192

Instagram

39k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GREAT

85%

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The Bottom Line

This show has an estimated 9K audience size, runs 85% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Carolyn, Kristin, and Michelle Kassnoff, Nilsen, and Newman

The Pop Culture Preservation Society operates as a collaborative media project led by Carolyn Kassnoff, Kristin Nilsen, and Michelle Newman. This Minneapolis-based trio specializes in the academic and sentimental documentation of late 20th-century American childhood. Their work includes high-profile interviews with legacy media figures like Eve Plumb and Marlo Thomas, alongside detailed explorations of niche 1970s aesthetics such as the 50th anniversary of Free to Be... You and Me. The collective produces the PCPS Light series, which provides concise historical examinations of viral childhood artifacts like Fisher-Price toys and vintage ribbons. Their recurring Yearbook Reader’s Theater format allows the hosts to perform dramatic readings of personal archives, connecting historical media trends to lived experience. A recent milestone for the group involves the successful launch of The Scott Fenwick Diaries, a literary project by host Kristin Nilsen that integrates their archival research into contemporary fiction for the Generation X demographic.

Age: 56 years
Nationality: American
Education: Bachelor's Degrees, Diverse Institutions

Age: 56 years
Nationality: American
Education: Bachelor's Degrees, Diverse Institutions

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Recent Campaigns

	Advertisers	Week5/18	Week6/1	Week7/6	Week7/13	Week7/20	Week8/3	Week8/24	Week8/31	Week9/21	Week9/28
Pepsipepsi.com	Pepsi	1	1						1	1		Test in progress 17%
Ask for Andreakensingtonbooks.com	Ask for Andrea			1	1	1	1	1				Test in progress 8%
Stand By Me Livestandbymelive.com	Stand By Me Live										1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Remind magazine	$2,007	0.0%	92%	100%	13.0ad units	Core Performer
Ask for Andrea publishing	$989	0.0%	100%	100%	5.0ad units	Core Performer	+1
Uncommon Goods retail	$593	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Your TOP 10 Favorite Shows from Sid & Marty Krofft

0:00 / 0:57

Direct Response

Y

#1

Run on 1x episode

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