Piffles Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Piffles Podcast is the definitive audio companion for fans of the Saskatchewan Roughriders, offering passionate and in-depth coverage of the CFL team. Each episode features lively discussions on recent games, player movements, free agent analyses, and league-wide news, including commissioner updates and award ceremonies. The hosts provide a unique fan perspective, celebrating victories, dissecting challenges, and looking ahead to the team's future. This podcast is essential for dedicated Roughriders supporters who want to stay informed, engage with fellow fans, and delve deeper into the cultural significance of their beloved team within the Canadian sports landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

140

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Direct Response

Brands with CTAs

BAD

8%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 140 audience size, runs 97% host read ads and promotes 8% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/16	Week3/23	Week4/13	Week4/20	Week4/27	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
DQs of Northwest Edmonton and Sherwood Parkdairyqueen.com	DQs of Northwest Edmonton and Sherwood Park					1	1	1		1		2		1	1	2	2	2	Core Performer 58%
Creasy's Premium Home Leisurecreasys.ca	Creasy's Premium Home Leisure	4	2	1	1				1	1	1	1	2	1					Longer term buy 42%
District 306district306.com	District 306											2	2	2					Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
District 306	$118	-100.0%	99%	1%	69.0ad units	Core Performer
Creasy's Premium Home Leisure	$80	-47.4%	100%	7%	61.0ad units	Core Performer
Churchill Brewing Company	$51	-100.0%	100%	0%	32.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 371 - Bad Ideas In A Prairie Blizzard

0:00 / 0:14

Brand Awareness

E

#1

Run on 1x episode

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