PicklePod Podcast Advertising - Audience, Sponsors & Contact

Overview

PicklePod offers an energetic and unfiltered deep dive into the rapidly evolving world of professional pickleball. Hosted by media insider Thomas Shields and top pro Zane Navratil, the podcast provides weekly updates, in-depth tournament recaps, and expert analysis of player strategies and industry developments, including player partnerships and the sport's business side. Episodes feature candid interviews with pickleball's biggest names, exploring everything from on-court tactics to the sport's cultural explosion and potential Olympic future. Targeting avid players and fans, PicklePod is essential listening for those seeking insider perspectives, strategic insights, and a passionate commentary on the good, bad, and ugly of pickleball's journey to mainstream adoption.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,700

Instagram

211k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GOOD

68%

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The Bottom Line

This show has an estimated 2.7K audience size, runs 68% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

The Dink Pickleball

The Dink Pickleball is a premier media company dedicated to the rapidly growing sport of pickleball, serving as a comprehensive hub for news, analysis, and community engagement. They produce the popular PicklePod podcast, featuring interviews with professional players and industry figures, and organize the successful Courted Series, which brings social pickleball events to major cities across the US. Their recent win includes the significant expansion of Minor League Pickleball (MiLP), where The Dink holds a co-ownership and media partnership, actively shaping the sport's professional landscape and developing new talent. The company consistently delivers high-quality content, from instructional videos and player spotlights to in-depth event coverage, fostering a vibrant global pickleball community and driving the sport's mainstream appeal.

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Recent Campaigns

	Advertisers	Week6/8	Week7/6	Week7/27	Week8/17	Week8/24	Week9/7
Merrick Diagnosticsmarekdiagnostics.com	Merrick Diagnostics		1	1	2		1	Longer term buy 33%
Midwest Racquet Sportsthedinkpickleball.com	Midwest Racquet Sports	1	1			1	1	Longer term buy 25%
Six Zero Pickleballsixzeropickleball.com	Six Zero Pickleball			1	2		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Marek Health medical practice	$1,180	+100.0%	100%	100%	20.0ad units	Core Performer	+1
Troscriptions health, wellness & fitness	$969	-100.0%	100%	100%	16.0ad units	Core Performer	+1
Maui Newi Venison food & beverages	$868	0.0%	100%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Anna Leigh Waters vs Anna Bright for the MLP Title? One Might Not Make It.

0:00 / 2:46

Direct Response

A

#1

Run on 1x episode

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