Pardon the Mess with Scarlet Hiltibidal - Christian Motherhood, Biblical Parenting, Raising Christian Kids Podcast Advertising - Audience, Sponsors & Contact

Overview

Pardon the Mess with Courtney DeFeo offers an encouraging space for Christian parents navigating the beautiful chaos of family life. Through relatable conversations and biblical insights, the podcast provides practical guidance on raising children with a strong foundation in faith. Host Courtney DeFeo often features interviews with prominent Christian figures, like Korie Robertson, who share wisdom on family legacy, parenting adult children, and the importance of community and church. Episodes cover themes such as instilling virtues, overcoming parenting challenges with God's strength, and integrating spiritual growth into daily routines. The show's distinctive blend of candid discussion, expert advice, and prayer-focused segments appeals to mothers seeking to align their parenting journey with Christian values and find strength in their spiritual walk.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

17,000

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

OKAY

49%

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The Bottom Line

This show has an estimated 17K audience size, runs 49% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/29	Week7/20	Week8/3	Week8/17	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Menardsmenards.com	Menards				1	1			1	1	1	1	1	Core Performer 58%
IXLixl.com	IXL	1	1	1	1	1	1	1			1		1	Core Performer 50%
Vrbovrbo.com	Vrbo					1				1	1	1	2	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Christian Parenting	$14,179	0.0%	79%	100%	48.0ad units	Core Performer	+1
IXL	$5,887	-31.0%	92%	100%	12.0ad units	Core Performer	+1
Avocado consumer goods	$4,927	0.0%	100%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Siblings, only children, and the family we build

0:00 / 1:10

Direct Response

S

#1

Run on 1x episode

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