Par 3 Podcast with J.R. Smith & Stephen Malbon Podcast Advertising - Audience, Sponsors & Contact

Overview

Par 3 Podcast pairs NBA champion J.R. Smith and Malbon Golf co-founder Stephen Malbon for freewheeling conversations that sit at the intersection of golf, sports culture, and lifestyle. Filmed at courses and events like Augusta and Palm Springs, episodes feature athletes-turned-golf-obsessives (Josh Donaldson, Aaron Hicks, Brice Butler), rising junior stars, and industry insiders discussing everything from swing mechanics and tournament pressure to golf fashion, brand building, and the mental transition from pro sports to competitive golf. The tone is casual, funny, and story-driven, blending locker-room banter with genuine insight into athlete mentality and the evolving culture of golf apparel and lifestyle. Ideal for golf addicts, sports fans, and anyone interested in the crossover between athletics, fashion, and 'adulting,' the show offers a mix of celebrity access, practical golf improvement talk, and behind-the-scenes looks at the sport's growing cultural relevance among former pro athletes and next-gen talent.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,380

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 3.4K audience size, runs 9% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/10	Week8/24	Week8/31	Week9/14	Week9/21
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook		1	1	1	1	Longer term buy 33%
Kentucky Fried Chickenkfc.com	Kentucky Fried Chicken	1			1	1	Test in progress 17%
Kalshikalshi.com	Kalshi				1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$134	-100.0%	75%	100%	4.0ad units	Core Performer	+1
Rhythms	$118	0.0%	50%	100%	2.0ad units	Test run
Kentucky Fried Chicken	$93	-100.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Nick Bonilla & Joshua Kelley on the Rise of YouTube Golf, The Masters, & Playing With Legends

0:00 / 0:18

Direct Response

N

#1

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