P-40 Briefing Podcast Advertising - Audience, Sponsors & Contact

Overview

P-40 Briefing offers a daily, two-minute dive into the world of ULM Warhawks Athletics. Hosted by Mike Hammett, the 'Voice of the ULM Warhawks,' this podcast provides essential headlines, game recaps, highlights, and sound bites across all university sports, including football, basketball, volleyball, and cross country. It's designed for dedicated ULM fans, alumni, and local sports enthusiasts who seek a concise, up-to-the-minute briefing on their favorite teams' performances and news. The show's rapid-fire format ensures listeners stay informed without a significant time commitment, making it an indispensable resource for tracking the pulse of ULM sports.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

GOOD

78%

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The Bottom Line

This show has an estimated 100 audience size, runs 78% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/12
ULM Warhawksulmwarhawks.com	ULM Warhawks	5	4	6	4	2	2	3	2		4	Core Performer 75%
Bud Lightbudlight.com	Bud Light					1			1	1	1	Longer term buy 33%
Marine Corps Associationgivesmart.com	Marine Corps Association		2	3	2							Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
ULM Warhawks	$50	-55.6%	78%	100%	54.0ad units	Core Performer
Bud Light food & beverages	$15	+100.0%	86%	0%	14.0ad units	Core Performer	+1
Marine Corps Association	$7	-100.0%	43%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ULM/Tech Finally Clash on Football Field; Weekend Preview - Friday, Oct. 16, 2026

0:00 / 0:15

Direct Response

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#1

Run on 1x episode

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