Overreaction Buffalo | A Buffalo Bills Football Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Overreaction Buffalo is the definitive podcast for dedicated Buffalo Bills fans, offering unparalleled insider analysis and passionate fan perspective. Hosted by former Bills players John Fina and Jerry Ostroski alongside superfan Joe Miller, the show provides in-depth breakdowns of game strategy, player performance, and team news. Episodes feature live post-game reactions, pre-game previews, and weekly betting insights from handicapper Dan Freddy, catering to the 'Bills Mafia' and sports betting enthusiasts. This podcast distinguishes itself by blending professional locker-room tales with authentic fan debates, making it essential listening for those seeking a comprehensive, engaging, and informed connection to their favorite NFL team, covering everything from on-field action to strategic wagers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,521

Est. Podcast Downloads

1,900

Av. Youtube Views

621

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 2.5K audience size, runs 24% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

Joseph Miller

Overreaction Buffalo operates as a digital sports media hub focused on the Buffalo Bills, led by host Joe Miller alongside former professional players John Fina and Jerry Ostroski. The network bridges the gap between technical locker-room methodology and fan culture through programs like Sahlen's Off Tackle with John Fina and the Seven Days 2 Sunday scouting series. Their coverage provides deep technical analysis of trench play and roster construction, often featuring insights from local beat reporters in the On the Beat segment. A significant recent addition to their programming is the MafiaBets series, which integrates modern sports wagering with game previews. By hosting live events at local establishments like Picasso’s Pizza and tailgating at Highmark Stadium, the team maintains a tangible connection to the regional sports community. This professional-grade broadcast setup delivers expert analysis on the NFL Draft and coaching transitions, moving beyond standard commentary into nuanced veteran perspectives on professional football.

Age: 46 years
Nationality: American
Education: Not Publicly Disclosed

Age: 46 years
Nationality: American
Education: Not Publicly Disclosed

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Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Anchor Baranchorbar.com	Anchor Bar	1	3	2	4	1	1		1	1	2	2	1	2	3	3	4	7	6	4	3	5	3	Core Performer 92%
FanDuelfanduel.com	FanDuel	1	3	1	1	1	1		1	1	2	2	2		2	2	3	6	6	5	4	6	3	Core Performer 83%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts		2	1	2	1	1	2		2		1	2	1		1	1	5	2	4	1	2	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Anchor Bar	$7,115	-22.6%	100%	92%	135.0ad units	Core Performer	+1
FanDuel	$4,430	+18.8%	82%	42%	123.0ad units	Core Performer	+1
Zip Recruiter information technology & services	$837	0.0%	94%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ed Oliver can lead the defensive resurgence for the Buffalo Bills - The Walkthrough

0:00 / 0:52

Direct Response

E

#1

Run on 1x episode

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