Over 40 Fitness Hacks Podcast Advertising - Audience, Sponsors & Contact

Overview

Over 40 Fitness Hacks provides a vital resource for individuals navigating health and fitness challenges after forty, aiming to slow aging and enhance vitality. Hosted by an experienced personal trainer, the podcast features in-depth interviews with leading scientists on topics like telomere health and longevity, alongside practical discussions on exercise physiology, such as EPOC and mitochondrial optimization. It blends complex scientific insights with actionable 'hacks' for high-intensity training, nutrition, and lifestyle adjustments, specifically tailored for the over-40 demographic. This podcast is ideal for listeners keen on understanding the science behind aging and fitness, seeking evidence-based strategies to maintain energy, metabolic health, and an active social life, distinguishing itself by its specialized focus and commitment to bridging scientific research with practical application.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,454

Est. Podcast Downloads

800

Av. Youtube Views

654

Instagram

124

YouTubers Subscribers

478

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 1.5K audience size, runs 98% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week7/6	Week8/10
Fitgenesfitgenesusa.com	Fitgenes			1	Test in progress 8%
Bathroom Diariessofiadinmd.com	Bathroom Diaries	1			Test run 0%
Dr. Gabby (Medici Health)drgabi.com	Dr. Gabby (Medici Health)		1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Clear Cardio	$79	0.0%	100%	100%	2.0ad units	Test run	+1
AI Hustle School Community information technology & services	$49	0.0%	100%	100%	2.0ad units	Test run	+1
The Lanby	$47	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

585: Brad Williams - Gut Health, Sleep Hacks & Time Under Tension: My Latest Over 40 Fitness Blueprint

0:00 / 0:59

Direct Response

5

#1

Run on 1x episode

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