Oskee Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

Oskee Talk is the definitive podcast for passionate fans of the University of Illinois Fighting Illini, offering an in-depth and fan-centric perspective on all things Illini athletics. Each episode dives into comprehensive game recaps, insightful previews, and lively discussions covering men's and women's basketball, football, and broader college sports narratives like the CFP. Featuring engaging conversations with guests from other fan communities and sports media, the podcast provides dedicated analysis, team performance breakdowns, and a look at rivalries. It caters to loyal Illini supporters and college sports enthusiasts seeking detailed coverage and a strong community feel, making it an essential listen for staying connected to their favorite teams.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

520

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 520 audience size, runs 21% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week7/27	Week8/3	Week8/24	Week8/31	Week9/7	Week9/14	Week9/28	Week10/5	Week10/12
Liddyvilleliddyville.com	Liddyville	2	1	2	1	1			2	3	1		2	1	1	Core Performer 50%
DSW Designer Shoe Warehousedsw.com	DSW Designer Shoe Warehouse										2	2		2	1	Longer term buy 33%
Shopifyshopify.com	Shopify		3		1		1	1						3	2	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Liddyville	$384	+206.3%	100%	97%	70.0ad units	Core Performer
National Highway Traffic Safety Administration	$277	+196.0%	8%	70%	37.0ad units	Core Performer	+1
Lowe's	$138	+112.2%	0%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A Glimmer of Hope? Freshman QB Clayton Guides Illini to Victory in East Lansing

0:00 / 0:24

Direct Response

A

#1

Run on 1x episode

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