On The Verge | An Orioles Prospect Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

On The Verge offers an in-depth dive into the Baltimore Orioles' minor league system and prospect development. Hosted by Bob Phelan, Zach Spedden, and Nick Stevens, the podcast provides detailed analysis and opinions on players ascending the ranks, coaching staff changes, and organizational strategy. Beyond typical sports coverage, it fosters a strong community through listener mailbags and active engagement on platforms like Discord and Substack, making it essential listening for dedicated Orioles fans interested in the future talent and behind-the-scenes insights of their favorite team. The show combines current news with analytical deep-dives, appealing to an audience seeking more than just game recaps.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,100

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 2.1K audience size, runs 13% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts	1	1	3		2	2	1	1		1		1	1	2		2	2		1	2	1			Core Performer 67%
Progressive Insuranceprogressive.com	Progressive Insurance			1			2	2	2	2	2				1				1	2	3	2	2		Core Performer 50%
Capella Universitycapella.edu	Capella University	2			1	1				1		1		2		2			1	1			2	2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
IQBAR food & beverages	$1,182	0.0%	97%	100%	31.0ad units	Core Performer	+1
Checkerspot Brewing	$813	0.0%	100%	81%	31.0ad units	Core Performer
Progressive Insurance insurance	$493	+668.1%	4%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Orioles Extend Kyle Bradish

0:00 / 0:58

Brand Awareness

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#1

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