On The Market Podcast Advertising - Audience, Sponsors & Contact

Overview

On The Market provides a crucial weekly analysis for real estate investors navigating complex economic landscapes. Hosted by BiggerPockets' Dave Meyer and an expert panel, the podcast dissects current headlines, market trends, and future predictions, offering actionable insights. Episodes delve into topics like housing market resets, mortgage rate forecasts, rent growth, and the impact of broader economic phenomena such as the "K-shaped" economy on asset owners versus the middle class. It distinguishes itself by translating intricate economic data and expert predictions into practical knowledge for investors and homeowners, covering everything from AI's role in real estate to the widening wealth gap. The show is ideal for those seeking to understand the macro and micro forces shaping the real estate market, make informed investment decisions, and stay ahead of economic shifts.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

35,030

Est. Podcast Downloads

17,300

Av. Youtube Views

17,730

YouTubers Subscribers

42k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

OKAY

40%

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The Bottom Line

This show has an estimated 35K audience size, runs 40% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Airbnbairbnb.com	Airbnb	2	2	2		2	1	2	2	2	2	2	1		1	1	2	2	2	2	2	2	2	2	2	2	2	Core Performer 92%
Fundrisefundrise.com	Fundrise	1	2	2	1	1	1		1	2	2	2	2	2	1		1	2	2	2	2	2	2	2	2	2	2	Core Performer 92%
PPRbiggerpockets.com	PPR	2	1			1		1			1	2		1	1	1	1	2	1	2	2	2	2	2	1		1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Airbnb information technology & services	$42,842	-19.2%	55%	100%	55.0ad units	Core Performer	+1
Steadily insurance	$41,590	+76.5%	70%	100%	50.0ad units	Core Performer	+1
Fundrise financial services	$38,259	+71.1%	49%	100%	49.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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0:00 / 0:32

Direct Response

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#1

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