On The Ball with Ric Bucher Podcast Advertising - Audience, Sponsors & Contact

Overview

On The Ball with Ric Bucher offers a veteran insider's analytical deep dive into the NBA, transcending typical game recaps to explore strategic nuances, player development paradigms, and the evolving global landscape of basketball. Hosted by Fox Sports analyst Ric Bucher, the podcast provides sharp, no-nonsense commentary on current league events, scrutinizing team rotations, player performance, and coaching philosophies. Bucher frequently contrasts American player development with international systems, using examples like the EuroLeague to highlight fundamental differences in training and mindset. Targeting serious basketball enthusiasts, coaches, and aspiring players, the show is distinctive for its educational approach, connecting on-court action with broader themes of sports culture, talent cultivation, and the value of coachability, often drawing from insights found in his upcoming book. It’s ideal for listeners seeking an informed, strategic perspective that cuts deeper than daily headlines.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,660

Instagram

34

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 6.7K audience size, runs 21% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/10	Week8/17	Week8/24	Week9/7	Week9/21	Week9/28
Progressive Insuranceprogressive.com	Progressive Insurance	1		1			1	1	1	1		1	1	1	1			Longer term buy 33%
AT&Tatt.com	AT&T	1	1	1	1	1	1	1	1			1		1		1		Longer term buy 25%
Grow Therapygrowtherapy.com	Grow Therapy							1	1	1	1		1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Acast online media	$1,296	0.0%	0%	96%	23.0ad units	Core Performer	+1
Mizzen & Main apparel & fashion	$836	-40.0%	100%	100%	8.0ad units	Core Performer	+1
Ric Bucher's Book	$775	0.0%	100%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Five NBA Teams With Enough Talent to Win — and Enough Problems to Fail

0:00 / 0:42

Direct Response

F

#1

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