Oilersnation Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Oilersnation Radio is a dedicated podcast for fervent Edmonton Oilers fans, delivering weekly in-depth analysis and lively discussions on all aspects of the team. The show dissects recent game performances, explores trade rumors, and evaluates player contributions with a passionate, fan-first perspective. Featuring popular interactive segments like 'Hot & Cold Performers,' 'Delicious Debate,' and 'Ask The Idiots!,' the podcast fosters a strong sense of community among listeners. It blends serious hockey insights with engaging banter, offering both tactical breakdowns and entertaining fan-driven content. Ideal for those seeking comprehensive Oilers coverage, candid opinions, and a vibrant discussion space.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,074

Est. Podcast Downloads

300

Av. Youtube Views

1,774

Instagram

173k

YouTubers Subscribers

35k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 2.1K audience size, runs 47% host read ads and promotes 95% of ads for direct response advertisers.

Creator Influence

Oilersnation Radio

Oilersnation.com is a leading digital media platform and community hub for fans of the Edmonton Oilers hockey team, operating as part of The Nation Network. Since its founding in 2007, the platform has provided comprehensive coverage, including game analysis, player interviews, and live fan shows. It actively engages its audience through interactive content like the "Daily Faceoff Survivor Pool," a popular hockey pool challenge. Oilersnation also organizes fan events such as "Nation Vacations" to away games, fostering a strong sense of community. The platform recently celebrated a successful "Nation Vacation" to Vancouver, bringing fans together for an immersive experience. Oilersnation maintains an independent voice, offering a fan-centric perspective on all things Oilers, from prospect reports to coaching decisions.

Nationality: Canadian

Nationality: Canadian

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/31	Week9/7
Bet 365bet365.ca	Bet 365	3	3	3	3	6	4	2	4	3	3	3	3	4	2	4	3	2	2	3	2	1	2	2	Core Performer 67%
Swiss Donaireswissdonair.com	Swiss Donaire	1	2	1	2	1	2	1	2	1	1	1	1	2	1	4	1	1	1	2	2	2	1	1	Core Performer 67%
Progressive Insuranceprogressive.com	Progressive Insurance					3	7		6	6	3			3		4	2			2	1	1	2		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bet 365	$4,412	-73.7%	94%	100%	140.0ad units	Core Performer	+1
Swiss Donaire restaurants	$2,240	-36.8%	100%	92%	73.0ad units	Core Performer
Nation Gear	$1,592	-100.0%	80%	100%	49.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Oilers are back in town and the Elks can clinch a playoff berth

0:00 / 0:16

Direct Response

T

#1

Run on 1x episode

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